Press Release
WOW and Prentice Hall PTR present The Web Professional Series
Folsom, CA. June 5, 1999 - Prentice Hall Professional Technical Reference (Prentice Hall PTR), a leading publisher of computer science and engineering books and software for professionals, and World Organization of Webmasters (WOW), a non-profit organization dedicated to the education and certification of Webmasters, have jointly developed a curriculum designed to bring Web Professional skills to the classroom and to the working professional.
The Web Professional's job spans a broad range of technical and business skills. A Webmaster's duties may include graphic design, working with programming and scripting languages, system administration, site administration, as well as Internet sales and marketing.
With thousands of Web sites launching daily, Webmasters are in demand. The need for competency standards and credentials for Web Professionals is increasingly urgent. WOW has worked with academic institutions and industry leaders for more than three years to develop a Web curriculum. This program is based on criteria adopted by the U.S. Department of Labor and provides two levels of Webmaster competency. Webmasters must demonstrate proficiency in three broad areas: technical, content management, and business.
Prentice Hall PTR will publish 4 titles as part of The Foundations of Web Site Architecture Series and 3 titles as part of The Advanced Web Site Architecture Series. These WOW-endorsed Study Guides are written by working professionals and academics currently teaching the material. Professors at major universities like the University of Maryland have reviewed each title and the WOW Review Board which consists of Web-industry professionals has vetted all. Six titles will publish by December 1999 with the seventh title arriving in 2000. The titles in each series are:
The Foundations of Web Site Architecture Series
· Understanding Web Development and Protocols
- Part I. Understanding the Internet
- Part II. Content Design
- Part III. Content Development
· Administering Web Servers, Security and Maintenance
- Part I. Web Server Administration
- Part II. Web Security
· Creating Web Graphics, Audio and Video
- Part 1. A Photoshop Primer
- Part II. Web Graphics Introduction
- Part III. Multi-media and Interactive Web Elements
· Exploring Web Marketing and Project Management
- Part 1. Marketing and Communications
- Part II. Project Management
The Advanced Web Site Architecture Series
· Designing Web Interfaces, Hypertext and Multimedia
- Part I. Understanding Hypertext Systems
- Part II. Human-Computer Interfaces (HCI)
- Part III. Multimedia on the Web
· Supporting Web Servers, Networking, Programming, and Emerging Technologies
- Part I. Networking Fundamentals for Webmasters
- Part II. Web Server Support
- Part III. Web Programming and Scripting
- Part IV. Supporting Supplementary Technologies
· Exploring E Commerce, Site Management, and Internet Law
- Part I. Websites and Organizational Strategy
- Part II. Website Management, Support, and Maintenance
- Part III. Legal Issues Surrounding the Web
Each Study Guide will be integrated with a supporting Companion Web site. In addition, Prentice Hall PTR will publish WOW-certified interactive, multimedia CD-ROMs as part of its award-winning Complete Training Course Series.
Through Prentice Hall's Custom Publishing Program, the WOW-certified Study Guides will be offered to universities, community colleges, technical schools, and high schools in a manner that will allow schools to pick and choose just those parts of the Study Guides they need for their courses.
Finally, Prentice Hall will make the entire set of Study Guides available in HTML for those schools interested in offering WOW-certified courses over the World Wide Web. These publications may also be used to prepare for the WOW CPW Certification exam being offered in Spring 2000.
The purpose of the World Organization of Webmasters is to support and enhance the role of the individuals and organizations who create, manage or market web sites. This support is provided through membership in WOW. For information on becoming a member of WOW, please visit http://www.world-webmasters.org.
Prentice Hall Professional Technical Reference (PH PTR), one of the world's leading professional computer science and engineering publishers, is the most respected source of computer science and engineering books and software for technical professionals featuring products developed and authored by the world's leading technology developers.
Prentice Hall PTR is a Higher Education publishing group within Pearson Education, the global education publishing business of Pearson PLC, the international media group. Pearson Education is the world's largest education publisher, enlightening and enriching the lives of students of all ages, everywhere, with books, multiple media, and learning programs in all major academic disciplines. Its leading imprints include Prentice Hall, Addison-Wesley, Scott Foresman, Computer Curriculum Corporation, Allyn & Bacon, Macmillan, and Longman.
Look for more information on this exciting new partnership by visiting http://www.joinwow.org and http://www.phptr.com